New Product development
Flow was briefed to prepare mood boards for a new product development – this was to be a premium/luxury version of a key set of components aimed at new retail customers.
We created mood boards and material samples for use by the product design team, advised on colour schemes and created a luxury graphics package including name suggestions, original logo design and colour scheme to promote the range. We also commissioned and art-directed new quality photography.
With the range created and photographed we then worked on supporting marketing materials including brochures, display cubes, exhibition stand design, mousemat, banners and vehicle designs.