Brand Identity creation
Flow was briefed to create an identity for new architectural practice; mime architects.
Various design routes were considered and proposed. The selected route was based on a fingerprint for uniqueness – a key element in the architects approach to working, tackling each project individually and seeking to give maximum effect for minimum impact. This phrase became a secondary tagline in printed materials as the brand was developed.
Flow is currently working on developing forms and brochures, presentation packaging and materials as the practice grows and develops.